Matterport vs. Zillow 3D Home Tour for Tampa Listings
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Matterport 3D tours cost $225 to $250 and Zillow 3D tours $150 to $175 with Gator Gaze Media. Compare features and when each one fits your Tampa listing.

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Matterport costs $225 (up to 2,500 sq ft) or $250 (above that) with Gator Gaze Media, and a Zillow 3D tour costs $150 or $175. Choose Zillow 3D if the listing is going on Zillow Showcase. Choose Matterport if you want a tour you can embed on your own site and other platforms. Here is the comparison.
Matterport hosting: each Matterport tour is hosted for the first 6 months after delivery at no extra cost. To keep it online, hosting renews every 6 months at $75 per tour.
What Is Matterport?
Matterport scans a property with specialized camera hardware and builds a navigable 3D model, often called a digital twin. Buyers can move room to room, switch to a dollhouse view and look at the space from many angles.
Dollhouse view plus room-by-room walkthrough
Auto-generated floor plan
Can be embedded on your own website and shared on other listing platforms
Measurement tools, useful for commercial and larger homes
Our Matterport pricing: $225 up to 2,500 sq ft, $250 above 2,500 sq ft. Our Deluxe package (from $750) includes your choice of Matterport or Zillow 3D.
What Is Zillow 3D Home?
Zillow 3D Home uses a 360-degree camera to capture panoramic views, room by room, and it is built into Zillow, including the Showcase format.
Native to Zillow listings and Zillow Showcase
Works with the Showcase interactive floor plan
Simple for buyers to use on a phone
Lower cost
Our Zillow 3D pricing: $150 up to 2,500 sq ft, $175 above 2,500 sq ft. A Zillow 3D Virtual Tour is already included in our Standard package (from $325), and the higher packages build on it.
Side-by-Side Comparison
Matterport | Zillow 3D Home | |
|---|---|---|
Style | Full 3D model with dollhouse view | 360-degree panoramic, room by room |
Zillow integration | Can be linked, not native | Native, supports Showcase |
Other platforms | Embeds on your site and other platforms | Mainly Zillow |
Floor plan | Auto-generated | Interactive, linked to photos |
Mobile experience | Good, heavier to load | Fast and simple |
Our price | $225 to $250 | $150 to $175 |
Which Should You Choose?
Matterport fits when
The property is high-end and you want the most immersive experience
Buyers may be out of state or abroad and need to judge the space remotely
The layout is complex, with multiple levels or unusual rooms
You want to embed the tour on your own website or across several platforms
Zillow 3D Home fits when
The listing is going on Zillow Showcase (see our Showcase guide)
Zillow is your main marketing channel
You want a lighter, faster tour for phones
The budget is tight
Consider both
Some agents on higher-end listings use both: Matterport for their own site and other platforms, and Zillow 3D for the native Zillow experience. Because Deluxe includes a choice of tour, adding the second one is a small step. Our 3D virtual tours page and pricing page list the options.
Why Tours Matter for Buyers Who Can’t Visit
Plenty of Tampa Bay buyers start their search from another state. For them, a 3D tour is how they judge layout and flow before booking a trip. Our founder spoke to this in a Redfin article on what virtual tours show home buyers, including the things a tour still can’t capture, like true scale and natural light. To add a tour to your next shoot, get in touch.
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