Gator Gaze Media Featured on Redfin: What Virtual Tours Show

Gator Gaze Media founder Omer Sanli was quoted as an expert contributor in a Redfin article on what virtual tours can and can't show home buyers. His point: a virtual tour helps buyers judge layout and flow before they book a showing.

Virtual tours are now a normal part of the home search. Buyers can explore a property remotely, see how rooms connect, and decide whether a home might fit before they schedule a visit.

In the Redfin piece, Omer described one of the biggest advantages of virtual tours:

"By viewing virtual tours prior to booking an in-person showing, home buyers can easily evaluate layout, room connectivity, and overall flow to see if a space fits their lifestyle."

Where Virtual Tours Make the Biggest Difference

Listing photos show a property at its best, but a virtual tour adds context. Instead of a set of separate room images, buyers get a sense of how the property works as a whole: how the kitchen opens to the living area, where the bedrooms sit, and how you would naturally move through the home.

That helps buyers narrow their options before they line up several showings, and they arrive at an in-person visit already knowing the basics of the floor plan. If you are deciding between tour formats, our comparison of Matterport and Zillow 3D Home covers the trade-offs, and our 3D virtual tour service page lists what we offer.

Matterport hosting: each Matterport tour is hosted for the first 6 months after delivery at no extra cost. To keep it online, hosting renews every 6 months at $75 per tour.

What a Virtual Tour Still Can't Replace

Virtual tours aren't a complete substitute for walking through a property. As Omer also explained in the Redfin feature, a tour can't fully capture how a space actually feels: true scale, natural light at different times of day, noise, or the condition and texture of certain finishes.

So we treat virtual tours as one of the best tools for helping buyers narrow down a list, not as the final step in a buying decision.

Photography, aerial imagery, floor plans and virtual tours each show a different piece of the property. Used together, they give buyers a fuller picture before they ever walk through the door.

Read the Feature on Redfin

We're grateful to Redfin for including Gator Gaze Media among the industry professionals contributing to this discussion.

Read the full Redfin article: What Virtual Tours Show Home Buyers and What They Don't

Original article published by Redfin.